AI search visibility

45/100

Decent foundation, real gaps. Address the items below.

Quick Wins

Address these this week. Direct impact on visibility, low effort.

Fix
AI citations — Claude

0 citation(s) of your site across claude responses to questions that don't name your business.

What to do: claude does not cite your site at all. Critical signal — address content structure and authority basics first.

See the responses behind this result
Fix
AI citations — Perplexity

0 citation(s) of your site across perplexity responses to questions that don't name your business.

What to do: perplexity does not cite your site at all. Critical signal — address content structure and authority basics first.

See the responses behind this result
Fix
FAQ schema on key pages

Optional FAQ markup on pages that genuinely answer customer questions. Google no longer shows FAQ rich results; the markup stays valid for other readers and must match the visible text.

No FAQPage schema found on any crawled page.

What to do: If you answer common customer questions anywhere on your site, mark them up with FAQPage JSON-LD. Don't fake it — Google penalises FAQ stuffing.

Basis: common advice, not proven
Fix
Organization schema

JSON-LD Organization schema on the homepage with name, logo, URL, sameAs links to social profiles, address, and contact info. This is the single most-cited structured data block by AI.

No JSON-LD Organization schema found on any crawled page.

What to do: Add a JSON-LD Organization block on the homepage with name, logo, URL, sameAs (social links), address, and contact info. This is the most-cited structured data block by AI.

Basis: official documentation
Fix
Sitemap.xml present and submitted

A complete sitemap.xml exists, lists all important pages, is referenced in robots.txt, and is submitted to Google Search Console and Bing Webmaster Tools.

No sitemap found at /sitemap.xml and no Sitemap: directive in robots.txt.

What to do: Generate a sitemap.xml listing all important pages and submit it to Google Search Console and Bing Webmaster Tools.

Basis: official documentation
Fix
sameAs linking to social and directories

Organization schema includes sameAs URLs to your LinkedIn, Wikipedia, Crunchbase, industry directories — all the entities AI uses to build a trustworthy picture of you.

No Organization or LocalBusiness schema found, so sameAs cannot be evaluated.

What to do: Once you have an Organization schema, add a sameAs array linking to your LinkedIn, X, Crunchbase, Wikipedia, and industry directory profiles.

Basis: common advice, not proven
Improve
Canonical tags set correctly

Every page declares a canonical URL, with no conflicting or self-referential errors. Critical for e-commerce with faceted navigation.

No <link rel='canonical'> tag found on the homepage.

What to do: Add a canonical tag pointing to the preferred URL of each page. Critical when you have URL parameters or faceted navigation.

Basis: official documentation
Improve
FAQ section answering buyer questions

An FAQ section on the homepage or a dedicated FAQ page that answers common buyer questions in clear, quotable language.

No FAQ section detected on the homepage.

What to do: Add an FAQ section answering 5-10 common buyer questions in clear, quotable language.

Basis: common advice, not proven
Improve
LocalBusiness schema

LocalBusiness (or specific subtype like Restaurant, Store) schema with address, hours, geo coordinates, price range, and aggregated review rating.

No LocalBusiness schema found on any crawled page.

What to do: If you have a physical location, add LocalBusiness JSON-LD with name, address, telephone, openingHoursSpecification, and a geo.latitude / geo.longitude. Restaurants and shops are the main beneficiaries.

Basis: official documentation
Improve
Menu / pricing publicly visible

Restaurant menus and service prices are on the website as HTML text — not behind PDF, image, or login. AI cannot quote what it cannot read.

No pricing or menu link detected on the homepage.

What to do: Mainly for restaurants and local shops — menus and prices should be visible HTML, not PDF or login-walled.

Basis: common advice, not proven
Manual review
City and neighborhood named on the site

Your city and neighborhood appear naturally in the homepage copy, About, and footer. AI cross-references these against the place names in user queries.

No city-level location was provided for this audit, so we could not check the homepage automatically.

What to do: Make sure your city and neighborhood appear naturally in homepage copy, About, and footer. AI cross-references these against place names in user queries.

Basis: common advice, not proven
Manual review
Consistent NAP (name, address, phone)

NAP information matches exactly across every directory and platform. A single typo in your address can cost local visibility.

NAP consistency requires cross-referencing your site with directories.

What to do: Verify your name, address, and phone number match exactly on website, Google Business, LinkedIn, social profiles, and directories.

Basis: common advice, not proven
Manual review
Google Business & maps presence

Your presence across Google Business Profile, Google reviews, and the wider maps ecosystem (Apple Maps, Bing Places).
- Manual review Google Business Profile fully filled
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: Fill every field of your Google Business Profile — categories, services, attributes, photos, hours, posts.
  
  Basis: common advice, not proven
- Manual review Recent photos on Google Business
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: Upload fresh photos monthly: interior, products, team, events.
  
  Basis: common advice, not proven
- Manual review Google reviews — volume and recency
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: Build a steady inflow of reviews with proprietor responses on most.
  
  Basis: common advice, not proven
- Manual review Apple Maps and Bing Places presence
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: List on Apple Maps and Bing Places, with the same details as elsewhere.
  
  Basis: common advice, not proven
Manual review
No intrusive mobile interstitials

No full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.

Interstitial detection needs computed rendering, deferred to Lighthouse integration.

What to do: Avoid full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.

Basis: common advice, not proven
Manual review
Product schema with reviews

Product schema on every product page with brand, GTIN/SKU, price, availability, and aggregated reviews. Drives both rich results in Google and citations in shopping AI agents.

This criterion applies to e-commerce businesses. Your declared business type is 'b2b', so it's not a priority for you.

What to do: Skip this one unless you also sell products online. If you do, ensure each product page has Product JSON-LD with brand, GTIN/SKU, price, availability, and aggregateRating.

Basis: official documentation
Good
Cloudflare WAF doesn't block AI bots

Cloudflare's 'Block AI Scrapers and Crawlers' setting and default Bot Fight Mode can silently block AI crawlers. Verify the rules don't apply to GPTBot, ClaudeBot, etc.

Requests using AI crawler names succeeded (GPTBot received HTTP 200; ClaudeBot received HTTP 200; OAI-SearchBot received HTTP 200). This test imitates the crawler's name but does not come from its official IP addresses.

Basis: official documentation
Good
Consistent business name everywhere

Same exact business name across website, Google Business, LinkedIn, social, directories, and press. Inconsistencies fragment the entity in AI's understanding.

Business name 'Monsieur Parfait' appears on the homepage.

Basis: common advice, not proven
Good
Full HTTPS, no mixed content

Every page loads over HTTPS with a valid certificate, and no internal links or assets fall back to HTTP.

Site loads over HTTPS with no detected mixed content.

Basis: official documentation
Good
Proper mobile viewport meta tag

viewport meta tag is set correctly so the site adapts to phone screens. Should be standard, but is still missing on older sites.

Viewport meta tag is properly set: width=device-width, initial-scale=1.0

Basis: official documentation
Good
robots.txt allows AI crawlers

Your robots.txt explicitly allows GPTBot, ClaudeBot, PerplexityBot, CCBot, and Google-Extended. Blocking any of them — even by accident — makes you invisible to that platform.

robots.txt does not block any AI search crawler (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot) on the 2 path(s) we checked.

Basis: official documentation

How AI platforms cite and name your business right now.

Fix
AI citations — Claude

0 citation(s) of your site across claude responses to questions that don't name your business.

What to do: claude does not cite your site at all. Critical signal — address content structure and authority basics first.

See the responses behind this result
Fix
AI citations — Perplexity

0 citation(s) of your site across perplexity responses to questions that don't name your business.

What to do: perplexity does not cite your site at all. Critical signal — address content structure and authority basics first.

See the responses behind this result
Fix
Business mention — Claude

Your business did NOT come up in any claude response to a question that doesn't name it.

What to do: Focus on brand entity clarity and off-site references so claude learns to recognise and name you.

See the responses behind this result
Fix
Business mention — Perplexity

Your business did NOT come up in any perplexity response to a question that doesn't name it.

What to do: Focus on brand entity clarity and off-site references so perplexity learns to recognise and name you.

See the responses behind this result

Can AI engines actually read your site?

Fix
Sitemap.xml present and submitted

A complete sitemap.xml exists, lists all important pages, is referenced in robots.txt, and is submitted to Google Search Console and Bing Webmaster Tools.

No sitemap found at /sitemap.xml and no Sitemap: directive in robots.txt.

What to do: Generate a sitemap.xml listing all important pages and submit it to Google Search Console and Bing Webmaster Tools.

Basis: official documentation
Improve
Canonical tags set correctly

Every page declares a canonical URL, with no conflicting or self-referential errors. Critical for e-commerce with faceted navigation.

No <link rel='canonical'> tag found on the homepage.

What to do: Add a canonical tag pointing to the preferred URL of each page. Critical when you have URL parameters or faceted navigation.

Basis: official documentation
Manual review
Critical content is not PDF-only

Case studies, product specs, and white papers exist as crawlable HTML pages, not just downloadable PDFs. AI cites HTML pages roughly 10x more often than PDFs.

Multi-page crawl needed to detect PDF-only content.

What to do: Ensure case studies, product specs, and white papers exist as crawlable HTML, not only PDFs.

Basis: common advice, not proven
Good
Cloudflare WAF doesn't block AI bots

Cloudflare's 'Block AI Scrapers and Crawlers' setting and default Bot Fight Mode can silently block AI crawlers. Verify the rules don't apply to GPTBot, ClaudeBot, etc.

Requests using AI crawler names succeeded (GPTBot received HTTP 200; ClaudeBot received HTTP 200; OAI-SearchBot received HTTP 200). This test imitates the crawler's name but does not come from its official IP addresses.

Basis: official documentation
Good
Content rendered server-side

Your important content is in the initial HTML response, not rendered by JavaScript afterwards. Most AI crawlers don't execute JS, so client-rendered content is invisible to them.

Homepage HTML contains ~331 words of visible text — AI crawlers can read it without JavaScript execution.

Basis: published studies (correlation, not proof)
Good
Full HTTPS, no mixed content

Every page loads over HTTPS with a valid certificate, and no internal links or assets fall back to HTTP.

Site loads over HTTPS with no detected mixed content.

Basis: official documentation
Good
robots.txt allows AI crawlers

Your robots.txt explicitly allows GPTBot, ClaudeBot, PerplexityBot, CCBot, and Google-Extended. Blocking any of them — even by accident — makes you invisible to that platform.

robots.txt does not block any AI search crawler (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot) on the 2 path(s) we checked.

Basis: official documentation

Can AI agents not just read, but act on your site?

Manual review
Forms readable and submittable by agents

Forms use semantic HTML (proper labels, autocomplete attributes, aria-required), don't rely on heavy JS for validation, and accept standard form-encoded POST. An agent can fill them without computer-vision tricks.

No <form> found on the homepage.

What to do: If you have forms on other pages (contact, signup, search), ensure they use semantic HTML — proper labels, autocomplete attributes, and standard form-encoded POST. Agents struggle with custom JS form components.

Basis: common advice, not proven
Manual review
OAuth Protected Resource Metadata

If you offer protected APIs, publish /.well-known/oauth-protected-resource (RFC 9728) declaring the authorization servers that can issue tokens for it and the supported scopes. Lets agents discover how to authenticate before attempting access.

Manual review required — only relevant if you offer protected APIs.

What to do: If you offer protected APIs, publish /.well-known/oauth-protected-resource (RFC 9728) declaring authorization servers and supported scopes.

Basis: common advice, not proven
Manual review
OAuth/OIDC discovery metadata

If your site has authenticated areas (account, dashboard), expose /.well-known/openid-configuration or /.well-known/oauth-authorization-server so agents can authenticate programmatically. Required for any future agent-driven workflow that touches user data.

Manual review required — only relevant if your site has authenticated areas.

What to do: If you have user accounts or a dashboard, expose /.well-known/openid-configuration or /.well-known/oauth-authorization-server so agents can authenticate programmatically.

Basis: common advice, not proven
Manual review
Public API catalog (RFC 9727)

/.well-known/api-catalog (application/linkset+json) lists your public APIs with service-desc (OpenAPI), service-doc and status endpoints. Agents discover and integrate without scraping.

No API catalog found at /.well-known/api-catalog. Only relevant if you offer public APIs.

What to do: If you offer public APIs, publish /.well-known/api-catalog (RFC 9727) listing them with service-desc (OpenAPI), service-doc and status endpoints.

Basis: common advice, not proven
Manual review
WebMCP browser-side tool registration

Call navigator.modelContext.provideContext() with tool definitions so AI-equipped browsers (Chrome with Gemini, Edge with Copilot) can invoke your site's actions client-side. Feature-detected; harmless on browsers without WebMCP.

Manual review required — checks for navigator.modelContext.provideContext() calls in your JS.

What to do: Call navigator.modelContext.provideContext() with tool definitions so AI-equipped browsers (Chrome with Gemini, Edge with Copilot) can invoke your site's actions client-side. Feature-detected — safe to add.

Basis: common advice, not proven

How clearly machines can understand who you are.

Fix
FAQ schema on key pages

Optional FAQ markup on pages that genuinely answer customer questions. Google no longer shows FAQ rich results; the markup stays valid for other readers and must match the visible text.

No FAQPage schema found on any crawled page.

What to do: If you answer common customer questions anywhere on your site, mark them up with FAQPage JSON-LD. Don't fake it — Google penalises FAQ stuffing.

Basis: common advice, not proven
Fix
Organization schema

JSON-LD Organization schema on the homepage with name, logo, URL, sameAs links to social profiles, address, and contact info. This is the single most-cited structured data block by AI.

No JSON-LD Organization schema found on any crawled page.

What to do: Add a JSON-LD Organization block on the homepage with name, logo, URL, sameAs (social links), address, and contact info. This is the most-cited structured data block by AI.

Basis: official documentation
Fix
sameAs linking to social and directories

Organization schema includes sameAs URLs to your LinkedIn, Wikipedia, Crunchbase, industry directories — all the entities AI uses to build a trustworthy picture of you.

No Organization or LocalBusiness schema found, so sameAs cannot be evaluated.

What to do: Once you have an Organization schema, add a sameAs array linking to your LinkedIn, X, Crunchbase, Wikipedia, and industry directory profiles.

Basis: common advice, not proven
Improve
LocalBusiness schema

LocalBusiness (or specific subtype like Restaurant, Store) schema with address, hours, geo coordinates, price range, and aggregated review rating.

No LocalBusiness schema found on any crawled page.

What to do: If you have a physical location, add LocalBusiness JSON-LD with name, address, telephone, openingHoursSpecification, and a geo.latitude / geo.longitude. Restaurants and shops are the main beneficiaries.

Basis: official documentation
Manual review
Article schema on content pages

Blog posts and case studies use Article schema with author, datePublished, and dateModified. AI weighs freshness signals.

No Article / BlogPosting schema found on any crawled page.

What to do: If you publish blog posts or articles, mark each one with Article JSON-LD: headline, author, datePublished, image. Boosts AI citation in 'best X' style queries.

Basis: official documentation
Manual review
BreadcrumbList schema

BreadcrumbList schema on category and product pages helps AI understand your site hierarchy.

No BreadcrumbList schema found on any crawled page. This is typically added on inner pages (product, category) rather than the home.

What to do: Add BreadcrumbList JSON-LD on inner pages so AI can place each page in your site hierarchy.

Basis: official documentation
Manual review
Person schema for leadership

Founders and key staff have Person schema with role, credentials, and sameAs links to LinkedIn. Helps AI characterize who runs the business.

No Person schema for leadership found on any crawled page.

What to do: Founders and key staff should have Person schema with role, credentials, and sameAs links to LinkedIn. Typically on the About or Team pages.

Basis: common advice, not proven
Manual review
Product schema with reviews

Product schema on every product page with brand, GTIN/SKU, price, availability, and aggregated reviews. Drives both rich results in Google and citations in shopping AI agents.

This criterion applies to e-commerce businesses. Your declared business type is 'b2b', so it's not a priority for you.

What to do: Skip this one unless you also sell products online. If you do, ensure each product page has Product JSON-LD with brand, GTIN/SKU, price, availability, and aggregateRating.

Basis: official documentation
Manual review
Service schema per core offering

Each main service has its own page with Service schema, describing what it is, who it's for, and areas served.

No Service schema found on any crawled page. Typically lives on individual service pages.

What to do: Each main service should have its own page with Service JSON-LD describing what it is, who it's for, and areas served.

Basis: common advice, not proven

How easy it is for AI to quote you.

Fix
About page that says who you are

An About page covering your history, philosophy, team, and concrete differentiators. There's no target length: what counts is what it says.

Homepage has only ~331 words — likely too thin for AI to characterize the business.

What to do: Build a long-form About page (1,000+ words) saying who you are and what you do.

Basis: common advice, not proven
Improve
FAQ section answering buyer questions

An FAQ section on the homepage or a dedicated FAQ page that answers common buyer questions in clear, quotable language.

No FAQ section detected on the homepage.

What to do: Add an FAQ section answering 5-10 common buyer questions in clear, quotable language.

Basis: common advice, not proven
Improve
Menu / pricing publicly visible

Restaurant menus and service prices are on the website as HTML text — not behind PDF, image, or login. AI cannot quote what it cannot read.

No pricing or menu link detected on the homepage.

What to do: Mainly for restaurants and local shops — menus and prices should be visible HTML, not PDF or login-walled.

Basis: common advice, not proven
Improve
Specific numbers in your claims

Concrete metrics ('320 projects since 2008', 'OEE improved 18%') rather than vague adjectives ('large portfolio', 'great results'). AI rewards specificity with citations.

Homepage has only 3 specific numeric claims.

What to do: Add concrete numbers — 'X projects since YYYY', 'OEE improved Z%', 'serving N+ clients'.

Basis: published studies (correlation, not proof)
Manual review
Case studies in crawlable HTML

Each case study is a public HTML page with client name (where permitted), problem, solution, technologies used, and measurable outcomes. Not just a PDF download.

Free tier audits cover the homepage only. Upgrade to Standard or Expert to check for case study pages.

What to do: Each case study should be a public HTML page with client, problem, solution, technologies, and measurable outcomes.

Basis: common advice, not proven
Manual review
Comparison and 'vs' pages

Honest comparison pages versus competitors or alternatives. AI surfaces these for high-intent comparison queries.

Free tier audits cover the homepage only. Upgrade to Standard or Expert to check for comparison/vs pages.

What to do: Build honest comparison pages versus competitors.

Basis: common advice, not proven
Manual review
Detailed product specifications

Product pages include full specs, dimensions, materials, compatibility, and clear use-case descriptions. AI shopping agents filter by these attributes.

Detailed product specs are primarily relevant for e-commerce businesses (your type: 'b2b').

What to do: Product pages should include full specs, dimensions, materials, compatibility, and use-case descriptions.

Basis: common advice, not proven
Manual review
Industry-vertical pages

Dedicated pages for each vertical you serve, with the language, use cases, and outcomes specific to that industry. AI excels at recommending vertical-specific service providers.

Free tier audits cover the homepage only. Upgrade to Standard or Expert to analyse industry/vertical pages.

What to do: Build dedicated pages for each vertical you serve, with industry-specific language and use cases.

Basis: common advice, not proven
Manual review
Technology / platform pages

Explicit pages naming every major technology you work with (e.g., Siemens, Rockwell, Shopify, Salesforce). AI looks for exact-match technology terms when matching buyer intent.

Free tier audits cover the homepage only. Upgrade to Standard or Expert to analyse technology/platform pages.

What to do: Build explicit pages naming every major technology you work with (Siemens, Salesforce, etc).

Basis: common advice, not proven

Whether AI can describe who you are in two sentences.

Improve
Wikipedia mention or page

A Wikipedia page (where notability allows) or mentions in relevant Wikipedia articles. Wikipedia is one of the most heavily weighted citation sources by AI engines.

Your business name appears in Wikipedia search results but no dedicated article clearly matches it (closest: “List of Mr. Men”). This may be passing mentions or a similarly-named entity.

What to do: Where notability allows, work toward a Wikipedia article — or get cited in relevant existing articles. Wikipedia is one of the most heavily weighted sources AI engines draw on. This is a long-game move: it compounds once it's there.

Basis: published studies (correlation, not proof)
Manual review
Consistent NAP (name, address, phone)

NAP information matches exactly across every directory and platform. A single typo in your address can cost local visibility.

NAP consistency requires cross-referencing your site with directories.

What to do: Verify your name, address, and phone number match exactly on website, Google Business, LinkedIn, social profiles, and directories.

Basis: common advice, not proven
Good
Clear two-sentence positioning

Your home page hero, About page, and meta description all say what you do and who for in two sentences a stranger could repeat. AI cannot recommend what it cannot summarize.

Homepage has a clear positioning: H1 ('Des sites qui convertissent . Des outils qui automatisent ....') and a meta description (163 chars).

Basis: common advice, not proven
Good
Consistent business name everywhere

Same exact business name across website, Google Business, LinkedIn, social, directories, and press. Inconsistencies fragment the entity in AI's understanding.

Business name 'Monsieur Parfait' appears on the homepage.

Basis: common advice, not proven

What outside sources back you up.

Manual review
Active LinkedIn company page

Complete LinkedIn company page with regular posting (1-2 per week minimum) and a meaningful follower count. Heavy AI citation source for B2B.

Off-site signal — requires manual research or external API.

What to do: Maintain a complete LinkedIn company page with 1-2 posts per week and meaningful follower count.

Basis: common advice, not proven
Manual review
Founder LinkedIn presence

Founders publish technical or strategic posts with some regularity. Personal brand of leadership amplifies company visibility in B2B contexts.

Off-site signal — requires manual research or external API.

What to do: Founders should publish technical or strategic posts regularly.

Basis: common advice, not proven
Manual review
Industry directory listings

Listings in directories specific to your sector, with complete profiles and consistent information.

Off-site signal — requires manual research or external API.

What to do: List in directories specific to your sector with complete, consistent profiles.

Basis: common advice, not proven
Manual review
Original research or data publication

Published reports based on data only you have (industry surveys, methodology papers, internal benchmarks). The highest-leverage long-game move — gets cited for years.

Off-site signal — requires manual research or external API.

What to do: Publish reports based on data only you have. Highest-leverage long-game move — gets cited for years.

Basis: published studies (correlation, not proof)
Manual review
Press and media coverage

Mentions in publications AI trusts (sector-specific or regional press). Even a single feature in a respected outlet moves the needle.

Off-site signal — requires manual research or external API.

What to do: Get mentions in sector or regional press. Even a single feature in a respected outlet moves the needle.

Basis: published studies (correlation, not proof)
Manual review
Speaking engagements and panel slots

Conference talks, panels, and podcast appearances. Each one produces durable content that AI later cites.

Off-site signal — requires manual research or external API.

What to do: Speak at conferences, on panels, podcast appearances.

Basis: common advice, not proven
Manual review
Third-party reviews on trusted sites

Reviews on Google, TripAdvisor, Trustpilot, G2, Capterra, or sector-specific directories. AI weighs aggregated review presence as a credibility signal.

Off-site signal — requires manual research or external API.

What to do: Build review presence on Google, TripAdvisor, Trustpilot, G2, Capterra, or sector-specific directories.

Basis: published studies (correlation, not proof)

Visibility for queries with a place attached.

Manual review
City and neighborhood named on the site

Your city and neighborhood appear naturally in the homepage copy, About, and footer. AI cross-references these against the place names in user queries.

No city-level location was provided for this audit, so we could not check the homepage automatically.

What to do: Make sure your city and neighborhood appear naturally in homepage copy, About, and footer. AI cross-references these against place names in user queries.

Basis: common advice, not proven
Manual review
Google Business & maps presence

Your presence across Google Business Profile, Google reviews, and the wider maps ecosystem (Apple Maps, Bing Places).
- Manual review Google Business Profile fully filled
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: Fill every field of your Google Business Profile — categories, services, attributes, photos, hours, posts.
  
  Basis: common advice, not proven
- Manual review Recent photos on Google Business
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: Upload fresh photos monthly: interior, products, team, events.
  
  Basis: common advice, not proven
- Manual review Google reviews — volume and recency
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: Build a steady inflow of reviews with proprietor responses on most.
  
  Basis: common advice, not proven
- Manual review Apple Maps and Bing Places presence
  
  Local signal — requires Google Business Profile API or manual verification.
  
  What to do: List on Apple Maps and Bing Places, with the same details as elsewhere.
  
  Basis: common advice, not proven

Speed and stability metrics that gate ranking.

Manual review
Cumulative Layout Shift (CLS) under 0.1

Your layout doesn't jump around as it loads. Frequent CLS issues come from images without dimensions and late-loading ads.

Core Web Vitals are measured for Standard and Expert audits. This tier shows them as a manual checklist item.

What to do: Set explicit width/height (or aspect-ratio) on images and embeds, and reserve space for anything that loads late (ads, banners).

Basis: official documentation
Manual review
Interaction to Next Paint (INP) under 200ms

Your site responds instantly to clicks and taps. INP replaced FID as a Core Web Vital in 2024.

Core Web Vitals are measured for Standard and Expert audits. This tier shows them as a manual checklist item.

What to do: Reduce main-thread JavaScript. Break up long tasks, defer non-essential scripts, and avoid heavy third-party tags.

Basis: official documentation
Manual review
Largest Contentful Paint (LCP) under 2.5s

Your main content loads quickly. LCP is one of three Core Web Vitals Google uses as a ranking signal.

Core Web Vitals are measured for Standard and Expert audits. This tier shows them as a manual checklist item.

What to do: Optimize your largest above-the-fold element (usually the hero image): compress it, serve modern formats, preload it, and inline critical CSS so it paints fast.

Basis: official documentation
Manual review
Modern image formats and compression

Images served as WebP or AVIF, properly sized for the device, with lazy loading on below-the-fold content.

Core Web Vitals are measured for Standard and Expert audits. This tier shows them as a manual checklist item.

What to do: Serve images as WebP or AVIF, sized for the device, with lazy-loading on anything below the fold.

Basis: official documentation
Manual review
No render-blocking resources

Critical CSS is inlined. Non-critical CSS and JS are deferred or async-loaded. Especially important for ad-heavy or analytics-heavy sites.

Core Web Vitals are measured for Standard and Expert audits. This tier shows them as a manual checklist item.

What to do: Inline the critical CSS and defer or async-load the rest of your CSS and JavaScript.

Basis: common advice, not proven

Does your site hold up on a phone?

Manual review
No intrusive mobile interstitials

No full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.

Interstitial detection needs computed rendering, deferred to Lighthouse integration.

What to do: Avoid full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.

Basis: common advice, not proven
Good
Proper mobile viewport meta tag

viewport meta tag is set correctly so the site adapts to phone screens. Should be standard, but is still missing on older sites.

Viewport meta tag is properly set: width=device-width, initial-scale=1.0

Basis: official documentation

Who links to you, and from where.

Manual review
Backlinks from quality domains

Inbound links from domains with real authority — sector publications, partner companies, education or government sites. Quality matters far more than quantity.

Backlink data — requires Ahrefs/Moz API, deferred to a later pack.

What to do: Build inbound links from authoritative domains — sector publications, partner companies, gov/edu sites.

Basis: published studies (correlation, not proof)
Manual review
Natural anchor text profile

Backlinks to your site use varied, natural anchor text. Over-optimised anchor text (same keywords repeatedly) triggers spam signals.

Backlink data — requires Ahrefs/Moz API, deferred to a later pack.

What to do: Keep backlink anchor text varied and natural; over-optimisation triggers spam signals.

Basis: common advice, not proven
Manual review
No toxic or spammy backlinks

Your backlink profile is free of paid-link networks, scraper sites, and irrelevant low-quality directories. Disavow if necessary.

Backlink data — requires Ahrefs/Moz API, deferred to a later pack.

What to do: Audit and disavow paid-link networks and irrelevant directories if necessary.

Basis: common advice, not proven
Manual review
Strong internal linking structure

Important pages are linked from many other pages on your site, with descriptive anchor text. Helps AI understand your site hierarchy and what matters most.

Backlink data — requires Ahrefs/Moz API, deferred to a later pack.

What to do: Link important pages from many places on your site with descriptive anchor text.

Basis: published studies (correlation, not proof)

What the AI platforms answered

How this was measured. We asked these questions through each platform's API. This is not what someone sees in the ChatGPT, Claude, Gemini or Perplexity apps, where the model, the settings and the person's history can change the answer.

Language of the questions: French.

How often your business came up

Only responses to questions that don't name your business count here: an AI asked about you by name will bring you up anyway. AI answers vary from one run to the next, so read these as an observation on this sample.

Citations and mentions by AI platform
Platform	Your site	Your business	Sample
Claude	cited in 0 of 2 responses	came up in 0 of 2 responses	2 responses to 2 different questions.
Perplexity	cited in 0 of 2 responses	came up in 0 of 2 responses	2 responses to 2 different questions.

Your role in these answers

Sorted by simple text rules, on the same responses, so read it as an indication. It is shown for information and doesn't change your score.

Role of your business in the answers, by AI platform
Platform	Recommended	Listed	Cited as a source	Absent	Responses
Claude	0	0	0	2	2
Perplexity	0	0	0	2	2

Every response

Claude

Mon entreprise (localisation : Belgique) a besoin d'une expertise dans le domaine « création de sites web et accompagnement digital ». Qui me recommandes-tu, et pourquoi ? Role: absent

Platform: Claude
Model: claude-sonnet-4-5-20250929
Date: November 03, 2026, 12:43 UTC

Response

Pour votre entreprise en Belgique cherchant une expertise en création de sites web et accompagnement digital, voici mes recommandations basées sur les meilleures agences du marché en 2026 : ## Agences hautement recommandées : ### 1. **DJM Digital** (Visé) Cette agence est décrite comme "Digital Business Accelerator" et hautement recommandée, proposant des services en stratégie (audit, workshop, data analytics, UX/UI), développement (sites web, e-commerce, applications) et marketing . Prix à partir de 5 000€. Elle combine une approche globale et performante. ### 2. **Clef2web** (Wallonie/Bruxelles) Agence digitale créée en 2005, spécialisée dans la génération de leads, le lead nurturing et la performance marketing, accompagnant les PME wallonnes et bruxelloises dans la mise en place de stratégies digitales efficaces . Excellente notation (4.9/5). ### 3. **Bluetime** (Bruxelles/Wallonie) L'agence met plus de 25 ans d'expérience au service du développement digital et accompagne des entreprises de secteurs variés sur des projets de création de sites, de référencement (SEO/SEA) et de campagnes social media . L'agence a été nominée par Trends Tendances en tant que Trends Gazelle . ### 4. **Inside Web** (Brabant wallon) Cette agence belge développe des sites web sur mesure (WordPress, Odoo, Next.js, Symfony), des applications mobiles iOS et Android et des solutions d'intelligence artificielle, tout en accompagnant les clients en SEO et GEO . ### 5. **Wowlab** Agence spécialisée dans le marketing digital qui accompagne les start-ups, PME et porteurs de projets dans leur stratégie marketing en activant les étapes clé pour assurer une croissance durable . Note parfaite de 5/5 avec 12 avis. ## Pourquoi ces recommandations ? - **Expertise complète** : Toutes proposent création de sites web ET accompagnement stratégique digital - **Expérience locale** : Connaissent le marché belge et ses spécificités - **Accompagnement sur mesure** : Adaptent leurs services aux PME - **Résultats mesurables** : Focus sur la performance et le ROI - **Excellentes notations** : Avis clients vérifiés très positifs Je vous conseille de contacter 2-3 agences parmi cette liste pour comparer leurs approches et tarifs selon vos besoins spécifiques.

Cited URLs

Qu'est-ce que Monsieur Parfait ? Que fait cette entreprise ? Names your business: not counted

Platform: Claude
Model: claude-sonnet-4-5-20250929
Date: November 03, 2026, 12:43 UTC

Response

Je trouve plusieurs entités nommées "Monsieur Parfait". Le résultat le plus pertinent semble être une entreprise de développement web en Belgique. Permettez-moi de vous donner plus d'informations : **Monsieur Parfait** est un développeur web indépendant basé en Wallonie (Belgique) qui conçoit des sites web performants, des boutiques e-commerce et des outils d'automatisation sur mesure pour les entreprises belges. Plus précisément, l'entreprise propose plusieurs services : des sites vitrines rapides et optimisés pour le référencement conçus pour convertir les visiteurs en clients, des boutiques en ligne performantes avec gestion de stock et paiements sécurisés, et des outils d'automatisation sur mesure comme des CRM, gestion de devis et workflows automatisés. Il s'agit donc d'une entreprise de services numériques spécialisée dans le développement web et l'automatisation pour les entreprises, principalement en Belgique et au Luxembourg. Notez qu'il existe également d'autres petites entreprises individuelles portant le nom "Monsieur Parfait" (suivies d'un prénom) en France, mais ce sont des entreprises différentes dans d'autres secteurs d'activité.

Cited URLs

https://monsieurparfait.be/

Quelles sont les principales entreprises dans le domaine « création de sites web et accompagnement digital » qui travaillent avec des sociétés (localisation : Belgique) ? Role: absent

Platform: Claude
Model: claude-sonnet-4-5-20250929
Date: November 03, 2026, 12:44 UTC

Response

Je vais rechercher des informations sur les principales entreprises de création de sites web et d'accompagnement digital en Belgique. Voici les principales entreprises dans le domaine de la création de sites web et de l'accompagnement digital qui travaillent avec des sociétés en Belgique : ## **Agences majeures - Portée nationale** ### **Online** Se présentant comme la première agence web de Belgique, Online aide les TPE et PME à développer leur visibilité en ligne . L'agence propose un large panel d'outils : création de sites web, référencement, campagnes Adwords, newsletters, vidéos d'entreprise et reportages photos . ### **VR Agency (Bruxelles)** VR Agency est reconnue comme l'une des agences web les mieux notées à Bruxelles, avec plus de 200 avis cinq étoiles sur Google et Sortlist . Elle conçoit des sites corporatifs, plateformes business, systèmes CRM et ERP, portails membres, solutions e-commerce et automatisations . ### **Sigli** Sigli est une entreprise de développement logiciel spécialisée dans le développement de produits digitaux et la transformation digitale, avec la mission « Data Science with Purpose, Innovation with Impact » . ## **Agences régionales établies** ### **Région de Bruxelles** - **Push Digi** : Accompagne les PME et indépendants à Bruxelles dans la création, la refonte et le positionnement de sites sur Google, basée à Bruxelles - **Votre Site Pro** : L'agence web la mieux notée sur Google à Bruxelles pour la création de sites web, Google Ads et Facebook Ads - **Artimon Digital** : Agence basée à Uccle, fondée en 2018, spécialisée dans la création de sites internet, l'e-commerce et le référencement SEO/SEA ### **Région de Liège** - **Retis** : Agence web basée à Liège, spécialisée dans la création ou la refonte de sites web, conçue pour répondre aux défis des entreprises de toutes tailles en région liégeoise, Wallonie, Bruxelles et Luxembourg - **Octave** : Figure en tête des classements des meilleures agences SEO en Belgique pour 2026, notamment grâce à sa capacité à intégrer les nouvelles tendances comme le GEO - **Webecode** : Agence web à Liège avec une approche éco-responsable, construisant un web durable, accessible et performant ### **Région wallonne** - **Mon-e-commerce.com (Adebo Agency)** : Accompagne les PME, commerçants et indépendants dans leur transformation digitale depuis 2019 - **Eezee-it (Wavre)** : Partenaire Gold Odoo spécialisé dans la transformation digitale, avec plus de 250 projets réalisés depuis 2010 ### **Région flamande** - **Underside (Kortrijk)** : Agence digitale active depuis plus de 25 ans dans la transformation digitale des entreprises - **Omega Websolutions** : Développe des sites web et webshops professionnels depuis plus de 10 ans ## **Agences spécialisées** - **Agifly** : Conçoit, construit et supporte des solutions digitales qui évoluent avec les entreprises, de la conception à l'hébergement - **Caracal** : Agence de développement et de conseil digital spécialisée dans le web, la transformation digitale, la stratégie digitale et le branding, experte en conception et gestion d'applications web de haute qualité Ces entreprises couvrent l'ensemble du territoire belge et proposent des services variés allant de la simple création de sites vitrines jusqu'à des solutions complètes de transformation digitale incluant le développement d'applications, le marketing digital et l'accompagnement stratégique.

Cited URLs

Perplexity

Mon entreprise (localisation : Belgique) a besoin d'une expertise dans le domaine « création de sites web et accompagnement digital ». Qui me recommandes-tu, et pourquoi ? Role: absent

Platform: Perplexity
Model: sonar
Date: November 03, 2026, 12:43 UTC

Response

Je te recommande de comparer en priorité **VR Agency**, **Weeb** et **DJM Digital**, selon l’ampleur de ton projet. - **VR Agency — meilleur choix pour un projet stratégique ou complexe.** Basée à Bruxelles, l’agence réalise des sites corporate, e-commerce, espaces membres et plateformes SaaS, avec des technologies comme WordPress, Shopify, Laravel, WooCommerce et des intégrations API/CRM/ERP. Elle annonce également un accompagnement de la stratégie au déploiement, adapté aux PME, institutions et organisations internationales.[1][2] - **Weeb — bon choix pour une PME recherchant un accompagnement digital global.** Située à Waterloo, elle combine création de sites, webdesign, stratégie digitale, référencement, Google Ads, réseaux sociaux et création de contenus. Elle affiche une note de 4,9/5 sur 11 avis et des projets à partir de 1 000 € selon Sortlist.[1][8] - **DJM Digital — pertinent si tu veux relier site web, acquisition et données.** L’agence propose audit, workshops, UX/UI, analytics, développement de sites et d’e-commerce, ainsi que du marketing sur les réseaux sociaux.[1] - **Bright Digital — à envisager si ton entreprise utilise ou souhaite adopter HubSpot.** Son offre couvre l’onboarding, la formation, la migration de données, la création de sites, les intégrations, le marketing digital et la génération de prospects.[6] - **Savoir-Faire Digital — option intéressante pour une approche marque + expérience digitale.** L’agence belge se spécialise dans le branding, le design et le développement web, avec un accompagnement destiné notamment aux entreprises, PME et organisations.[5] **Recommandation pratique :** pour une PME belge sans besoin technique très spécifique, commence par **Weeb** et **DJM Digital**. Pour une plateforme métier, un e-commerce avancé ou des intégrations CRM/ERP, demande aussi une proposition à **VR Agency**. Avant de signer, compare au minimum trois offres sur les réalisations réellement livrées, la propriété du code et des comptes, le référencement, les accès administrateur, la maintenance après la première année et le coût total récurrent — critères également recommandés par La Fabrique du Net.[5]

Cited URLs

Qu'est-ce que Monsieur Parfait ? Que fait cette entreprise ? Names your business: not counted

Platform: Perplexity
Model: sonar
Date: November 03, 2026, 12:43 UTC

Response

Le nom **« Monsieur Parfait » est ambigu** : plusieurs entreprises ou entrepreneurs individuels portent cette dénomination en France. Le résultat correspondant le plus probablement à cette appellation est **Monsieur Parfait Lessomo Yaba**, une entreprise active située à Nantes. Elle exerce dans le **commerce de détail en magasin non spécialisé**, notamment l’achat et la vente de produits non alimentaires comme les vêtements et les chaussures, sous le nom commercial **Parfait-Bazars**.[2] À ne pas confondre avec d’autres entreprises portant un nom similaire : - **Monsieur Parfait Tatsidjodoung** : activité de taxi, mais entreprise radiée au 31 décembre 2025.[1] - **Monsieur Parfait Mouithys Mickalad** : conseil pour les affaires et la gestion, sous le nom commercial Pro Connect Dynamics.[6] - **Monsieur Romuald Parfait** : travaux d’installation électrique.[4] Si vous fournissez une ville, un site web ou un numéro SIREN, l’entreprise visée pourra être identifiée avec certitude.

Cited URLs

Quelles sont les principales entreprises dans le domaine « création de sites web et accompagnement digital » qui travaillent avec des sociétés (localisation : Belgique) ? Role: absent

Platform: Perplexity
Model: sonar
Date: November 03, 2026, 12:43 UTC

Response

En Belgique, les acteurs les plus visibles dans la **création de sites web et l’accompagnement digital des entreprises** comprennent notamment : - **VR Agency** — Bruxelles : sites corporate, plateformes métier, e-commerce, intégrations CRM/ERP, SEO/AEO et branding digital. L’agence travaille avec des PME, institutions et organisations internationales.[1] - **Synchrone** — Barchon : création de sites et de boutiques e-commerce, développement sur mesure et marketing digital.[2] - **Gaspa Agency** — Bruxelles : développement web, applications mobiles, solutions SaaS et logiciels métiers ; l’agence revendique plus de 150 clients.[1] - **Probey Services** — Belgique : sites WordPress, Shopify et Magento, accompagnés de SEO, publicité en ligne et gestion des réseaux sociaux ; l’agence indique avoir réalisé plus de 1 800 projets.[3] - **Radikal** — Belgique : agence spécialisée dans les projets e-commerce, notamment comme partenaire Shopify Plus.[3] - **Makker Marketing** — Belgique : développement de sites, stratégie marketing, création de contenu et gestion des réseaux sociaux.[3] - **Prowebsite** — Belgique : conception de sites pour PME et optimisation de la visibilité sur les moteurs de recherche.[3] - **Blue e-Motion** — Braine-l’Alleud : agence web orientée croissance et accompagnement digital des entreprises.[4] - **E-net Business** — Wallonie : création de sites, référencement, e-communication, formation, consultance et accompagnement web.[5] - **Apik WEB Agency** — Braine-l’Alleud : création de sites e-commerce et accompagnement en webmarketing.[6] - **TOP On WEB** — Nivelles : développement web et solutions digitales pour entreprises ; l’agence figure parmi les acteurs belges du développement web B2B.[2] - **Inventis** — Opglabbeek : agence identifiée parmi les sociétés belges de développement web sur mesure.[2] ### Choix rapide selon le besoin | Besoin | Entreprises à examiner | |---|---| | Site vitrine ou corporate pour PME | Prowebsite, Blue e-Motion, E-net Business | | E-commerce | Radikal, Apik WEB Agency, Probey Services, Synchrone | | Plateforme métier ou développement sur mesure | VR Agency, Gaspa Agency, Synchrone | | SEO et marketing digital | Makker Marketing, E-net Business, Prowebsite | | Projet institutionnel ou grande organisation | VR Agency, Synchrone, TOP On WEB | Cette sélection n’est pas un classement officiel du chiffre d’affaires : elle regroupe des agences belges régulièrement référencées pour leurs services de création web, e-commerce, développement sur mesure ou accompagnement marketing digital. Les spécialisations, tailles d’équipe et références doivent être vérifiées directement avant une mise en concurrence.

Cited URLs

Agent readiness

An anticipation, with no proven effect. These checks look at whether AI agents could use your site. Nothing shows yet that they change how often AI platforms cite you, so they don't count in your AI search visibility score.

Agent readiness note, on its own: 8/100.

Fix
Agent Skills index published

No Agent Skills index found at /.well-known/agent-skills/index.json.

What to do: Publish an Agent Skills index (Cloudflare's RFC v0.2.0) listing callable skills agents can invoke. Each skill needs a name, type, description, URL and sha256 digest.

Basis: common advice, not proven
Fix
MCP Server Card available

No MCP server card found at /.well-known/mcp/server-card.json or /.well-known/mcp.json.

What to do: If agents can take actions on your site, publish an MCP server card at /.well-known/mcp/server-card.json declaring them.

Basis: common advice, not proven
Fix
Markdown content negotiation supported

Asked for markdown but got Content-Type: text/html.

What to do: Set up your server to return text/markdown when requested. Either pre-generate .md twins of your key pages or run a lightweight HTML→Markdown conversion middleware.

Basis: common advice, not proven
Fix
RFC 8288 Link headers for discovery

No HTTP Link headers found on the homepage.

What to do: Add a Link response header pointing to your well-known resources (llms.txt, sitemap.xml, mcp.json, etc). Agents using HEAD requests or markdown negotiation never see <link> tags in HTML — only headers.

Basis: common advice, not proven
Fix
llms.txt file published

No llms.txt found at /llms.txt.

What to do: Publish an llms.txt at the site root summarising what the site is about and pointing AI agents to your most authoritative pages. See llmstxt.org for the format.

Basis: common advice, not proven
Improve
Content Signals declared in robots.txt

robots.txt exists but doesn't declare Content-Signal directives.

What to do: Add 'Content-Signal: search=yes, ai-input=yes, ai-train=no' (adjust to your preference) under your User-agent blocks.

Basis: common advice, not proven

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Quick Wins

AI citations — Claude

AI citations — Perplexity

FAQ schema on key pages

Organization schema

Sitemap.xml present and submitted

sameAs linking to social and directories

Canonical tags set correctly

FAQ section answering buyer questions

LocalBusiness schema

Menu / pricing publicly visible

City and neighborhood named on the site

Consistent NAP (name, address, phone)

Google Business & maps presence

No intrusive mobile interstitials

Product schema with reviews

Cloudflare WAF doesn't block AI bots

Consistent business name everywhere

Full HTTPS, no mixed content

Proper mobile viewport meta tag

robots.txt allows AI crawlers

AI citations — Claude

AI citations — Perplexity

Business mention — Claude

Business mention — Perplexity

Sitemap.xml present and submitted

Canonical tags set correctly

Critical content is not PDF-only

Cloudflare WAF doesn't block AI bots

Content rendered server-side

Full HTTPS, no mixed content

robots.txt allows AI crawlers

Forms readable and submittable by agents

OAuth Protected Resource Metadata

OAuth/OIDC discovery metadata

Public API catalog (RFC 9727)

WebMCP browser-side tool registration

FAQ schema on key pages

Organization schema

sameAs linking to social and directories

LocalBusiness schema

Article schema on content pages

BreadcrumbList schema

Person schema for leadership

Product schema with reviews

Service schema per core offering

About page that says who you are

FAQ section answering buyer questions

Menu / pricing publicly visible

Specific numbers in your claims

Case studies in crawlable HTML

Comparison and 'vs' pages

Detailed product specifications

Industry-vertical pages

Technology / platform pages

Wikipedia mention or page

Consistent NAP (name, address, phone)

Clear two-sentence positioning

Consistent business name everywhere

Active LinkedIn company page

Founder LinkedIn presence

Industry directory listings

Original research or data publication

Press and media coverage

Speaking engagements and panel slots

Third-party reviews on trusted sites

City and neighborhood named on the site

Google Business & maps presence

Cumulative Layout Shift (CLS) under 0.1

Interaction to Next Paint (INP) under 200ms

Largest Contentful Paint (LCP) under 2.5s

Modern image formats and compression

No render-blocking resources

No intrusive mobile interstitials

Proper mobile viewport meta tag

Backlinks from quality domains

Natural anchor text profile

No toxic or spammy backlinks

Strong internal linking structure

What the AI platforms answered