Most complete
Expert
$800
- Everything in Standard
- Strategic review by a GeoGibbon expert
- 30-min debrief call
- 3 re-scans within 180 days
GEO audit · November 03, 2026
AI search visibility
46/100
Decent foundation, real gaps. Address the items below.
Address these this week. Direct impact on visibility, low effort.
0 citation(s) of your site across chatgpt responses to questions that don't name your business.
What to do: chatgpt does not cite your site at all. Critical signal — address content structure and authority basics first.
0 citation(s) of your site across claude responses to questions that don't name your business.
What to do: claude does not cite your site at all. Critical signal — address content structure and authority basics first.
0 citation(s) of your site across perplexity responses to questions that don't name your business.
What to do: perplexity does not cite your site at all. Critical signal — address content structure and authority basics first.
Optional FAQ markup on pages that genuinely answer customer questions. Google no longer shows FAQ rich results; the markup stays valid for other readers and must match the visible text.
No FAQPage schema found on any crawled page.
What to do: If you answer common customer questions anywhere on your site, mark them up with FAQPage JSON-LD. Don't fake it — Google penalises FAQ stuffing.
Basis: common advice, not proven
JSON-LD Organization schema on the homepage with name, logo, URL, sameAs links to social profiles, address, and contact info. This is the single most-cited structured data block by AI.
No JSON-LD Organization schema found on any crawled page.
What to do: Add a JSON-LD Organization block on the homepage with name, logo, URL, sameAs (social links), address, and contact info. This is the most-cited structured data block by AI.
Basis: official documentation
A complete sitemap.xml exists, lists all important pages, is referenced in robots.txt, and is submitted to Google Search Console and Bing Webmaster Tools.
No sitemap found at /sitemap.xml and no Sitemap: directive in robots.txt.
What to do: Generate a sitemap.xml listing all important pages and submit it to Google Search Console and Bing Webmaster Tools.
Basis: official documentation
Organization schema includes sameAs URLs to your LinkedIn, Wikipedia, Crunchbase, industry directories — all the entities AI uses to build a trustworthy picture of you.
No Organization or LocalBusiness schema found, so sameAs cannot be evaluated.
What to do: Once you have an Organization schema, add a sameAs array linking to your LinkedIn, X, Crunchbase, Wikipedia, and industry directory profiles.
Basis: common advice, not proven
Every page declares a canonical URL, with no conflicting or self-referential errors. Critical for e-commerce with faceted navigation.
No <link rel='canonical'> tag found on the homepage.
What to do: Add a canonical tag pointing to the preferred URL of each page. Critical when you have URL parameters or faceted navigation.
Basis: official documentation
An FAQ section on the homepage or a dedicated FAQ page that answers common buyer questions in clear, quotable language.
No FAQ section detected on the homepage.
What to do: Add an FAQ section answering 5-10 common buyer questions in clear, quotable language.
Basis: common advice, not proven
LocalBusiness (or specific subtype like Restaurant, Store) schema with address, hours, geo coordinates, price range, and aggregated review rating.
No LocalBusiness schema found on any crawled page.
What to do: If you have a physical location, add LocalBusiness JSON-LD with name, address, telephone, openingHoursSpecification, and a geo.latitude / geo.longitude. Restaurants and shops are the main beneficiaries.
Basis: official documentation
Restaurant menus and service prices are on the website as HTML text — not behind PDF, image, or login. AI cannot quote what it cannot read.
No pricing or menu link detected on the homepage.
What to do: Mainly for restaurants and local shops — menus and prices should be visible HTML, not PDF or login-walled.
Basis: common advice, not proven
Your city and neighborhood appear naturally in the homepage copy, About, and footer. AI cross-references these against the place names in user queries.
No city-level location was provided for this audit, so we could not check the homepage automatically.
What to do: Make sure your city and neighborhood appear naturally in homepage copy, About, and footer. AI cross-references these against place names in user queries.
Basis: common advice, not proven
NAP information matches exactly across every directory and platform. A single typo in your address can cost local visibility.
NAP consistency requires cross-referencing your site with directories.
What to do: Verify your name, address, and phone number match exactly on website, Google Business, LinkedIn, social profiles, and directories.
Basis: common advice, not proven
Your presence across Google Business Profile, Google reviews, and the wider maps ecosystem (Apple Maps, Bing Places).
Local signal — requires Google Business Profile API or manual verification.
What to do: Fill every field of your Google Business Profile — categories, services, attributes, photos, hours, posts.
Basis: common advice, not proven
Local signal — requires Google Business Profile API or manual verification.
What to do: Upload fresh photos monthly: interior, products, team, events.
Basis: common advice, not proven
Local signal — requires Google Business Profile API or manual verification.
What to do: Build a steady inflow of reviews with proprietor responses on most.
Basis: common advice, not proven
Local signal — requires Google Business Profile API or manual verification.
What to do: List on Apple Maps and Bing Places, with the same details as elsewhere.
Basis: common advice, not proven
No full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.
Interstitial detection needs computed rendering, deferred to Lighthouse integration.
What to do: Avoid full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.
Basis: common advice, not proven
Product schema on every product page with brand, GTIN/SKU, price, availability, and aggregated reviews. Drives both rich results in Google and citations in shopping AI agents.
This criterion applies to e-commerce businesses. Your declared business type is 'b2b', so it's not a priority for you.
What to do: Skip this one unless you also sell products online. If you do, ensure each product page has Product JSON-LD with brand, GTIN/SKU, price, availability, and aggregateRating.
Basis: official documentation
Cloudflare's 'Block AI Scrapers and Crawlers' setting and default Bot Fight Mode can silently block AI crawlers. Verify the rules don't apply to GPTBot, ClaudeBot, etc.
Requests using AI crawler names succeeded (GPTBot received HTTP 200; ClaudeBot received HTTP 200; OAI-SearchBot received HTTP 200). This test imitates the crawler's name but does not come from its official IP addresses.
Basis: official documentation
Same exact business name across website, Google Business, LinkedIn, social, directories, and press. Inconsistencies fragment the entity in AI's understanding.
Business name 'Monsieur Parfait' appears on the homepage.
Basis: common advice, not proven
Every page loads over HTTPS with a valid certificate, and no internal links or assets fall back to HTTP.
Site loads over HTTPS with no detected mixed content.
Basis: official documentation
viewport meta tag is set correctly so the site adapts to phone screens. Should be standard, but is still missing on older sites.
Viewport meta tag is properly set: width=device-width, initial-scale=1.0
Basis: official documentation
Your robots.txt explicitly allows GPTBot, ClaudeBot, PerplexityBot, CCBot, and Google-Extended. Blocking any of them — even by accident — makes you invisible to that platform.
robots.txt does not block any AI search crawler (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot) on the 2 path(s) we checked.
Basis: official documentation
Address these this month. Structural improvements to how AI parses your site.
An About page covering your history, philosophy, team, and concrete differentiators. There's no target length: what counts is what it says.
Homepage has only ~331 words — likely too thin for AI to characterize the business.
What to do: Build a long-form About page (1,000+ words) saying who you are and what you do.
Basis: common advice, not proven
Your business did NOT come up in any chatgpt response to a question that doesn't name it.
What to do: Focus on brand entity clarity and off-site references so chatgpt learns to recognise and name you.
Your business did NOT come up in any claude response to a question that doesn't name it.
What to do: Focus on brand entity clarity and off-site references so claude learns to recognise and name you.
Your business did NOT come up in any perplexity response to a question that doesn't name it.
What to do: Focus on brand entity clarity and off-site references so perplexity learns to recognise and name you.
Critical CSS is inlined. Non-critical CSS and JS are deferred or async-loaded. Especially important for ad-heavy or analytics-heavy sites.
Render-blocking resources: Render-blocking CSS/JS is delaying first paint. Inline critical CSS and defer the rest.
What to do: Inline the critical CSS and defer or async-load the rest of your CSS and JavaScript.
Basis: common advice, not proven
Concrete metrics ('320 projects since 2008', 'OEE improved 18%') rather than vague adjectives ('large portfolio', 'great results'). AI rewards specificity with citations.
Homepage has only 3 specific numeric claims.
What to do: Add concrete numbers — 'X projects since YYYY', 'OEE improved Z%', 'serving N+ clients'.
Basis: published studies (correlation, not proof)
Blog posts and case studies use Article schema with author, datePublished, and dateModified. AI weighs freshness signals.
No Article / BlogPosting schema found on any crawled page.
What to do: If you publish blog posts or articles, mark each one with Article JSON-LD: headline, author, datePublished, image. Boosts AI citation in 'best X' style queries.
Basis: official documentation
BreadcrumbList schema on category and product pages helps AI understand your site hierarchy.
No BreadcrumbList schema found on any crawled page. This is typically added on inner pages (product, category) rather than the home.
What to do: Add BreadcrumbList JSON-LD on inner pages so AI can place each page in your site hierarchy.
Basis: official documentation
Each case study is a public HTML page with client name (where permitted), problem, solution, technologies used, and measurable outcomes. Not just a PDF download.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to check for case study pages.
What to do: Each case study should be a public HTML page with client, problem, solution, technologies, and measurable outcomes.
Basis: common advice, not proven
Case studies, product specs, and white papers exist as crawlable HTML pages, not just downloadable PDFs. AI cites HTML pages roughly 10x more often than PDFs.
Multi-page crawl needed to detect PDF-only content.
What to do: Ensure case studies, product specs, and white papers exist as crawlable HTML, not only PDFs.
Basis: common advice, not proven
Product pages include full specs, dimensions, materials, compatibility, and clear use-case descriptions. AI shopping agents filter by these attributes.
Detailed product specs are primarily relevant for e-commerce businesses (your type: 'b2b').
What to do: Product pages should include full specs, dimensions, materials, compatibility, and use-case descriptions.
Basis: common advice, not proven
Forms use semantic HTML (proper labels, autocomplete attributes, aria-required), don't rely on heavy JS for validation, and accept standard form-encoded POST. An agent can fill them without computer-vision tricks.
No <form> found on the homepage.
What to do: If you have forms on other pages (contact, signup, search), ensure they use semantic HTML — proper labels, autocomplete attributes, and standard form-encoded POST. Agents struggle with custom JS form components.
Basis: common advice, not proven
Dedicated pages for each vertical you serve, with the language, use cases, and outcomes specific to that industry. AI excels at recommending vertical-specific service providers.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to analyse industry/vertical pages.
What to do: Build dedicated pages for each vertical you serve, with industry-specific language and use cases.
Basis: common advice, not proven
Your site responds instantly to clicks and taps. INP replaced FID as a Core Web Vital in 2024.
This metric wasn't available from the speed test for this site — verify it manually with PageSpeed Insights.
What to do: Reduce main-thread JavaScript. Break up long tasks, defer non-essential scripts, and avoid heavy third-party tags.
Basis: official documentation
Founders and key staff have Person schema with role, credentials, and sameAs links to LinkedIn. Helps AI characterize who runs the business.
No Person schema for leadership found on any crawled page.
What to do: Founders and key staff should have Person schema with role, credentials, and sameAs links to LinkedIn. Typically on the About or Team pages.
Basis: common advice, not proven
Each main service has its own page with Service schema, describing what it is, who it's for, and areas served.
No Service schema found on any crawled page. Typically lives on individual service pages.
What to do: Each main service should have its own page with Service JSON-LD describing what it is, who it's for, and areas served.
Basis: common advice, not proven
Explicit pages naming every major technology you work with (e.g., Siemens, Rockwell, Shopify, Salesforce). AI looks for exact-match technology terms when matching buyer intent.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to analyse technology/platform pages.
What to do: Build explicit pages naming every major technology you work with (Siemens, Salesforce, etc).
Basis: common advice, not proven
Your home page hero, About page, and meta description all say what you do and who for in two sentences a stranger could repeat. AI cannot recommend what it cannot summarize.
Homepage has a clear positioning: H1 ('Des sites qui convertissent . Des outils qui automatisent ....') and a meta description (163 chars).
Basis: common advice, not proven
Your important content is in the initial HTML response, not rendered by JavaScript afterwards. Most AI crawlers don't execute JS, so client-rendered content is invisible to them.
Homepage HTML contains ~331 words of visible text — AI crawlers can read it without JavaScript execution.
Basis: published studies (correlation, not proof)
Your layout doesn't jump around as it loads. Frequent CLS issues come from images without dimensions and late-loading ads.
Cumulative Layout Shift: 0.005 (lab test — too little traffic for real-user data). Target ≤ 0.1.
Basis: official documentation
Your main content loads quickly. LCP is one of three Core Web Vitals Google uses as a ranking signal.
Largest Contentful Paint: 1.53s (lab test — this site has too little traffic for real-user data). Target ≤ 2.5s.
Basis: official documentation
Images served as WebP or AVIF, properly sized for the device, with lazy loading on below-the-fold content.
Image optimization: Images are served in efficient formats and sizes.
Basis: official documentation
Address these this quarter. Authority and ecosystem-level work.
A Wikipedia page (where notability allows) or mentions in relevant Wikipedia articles. Wikipedia is one of the most heavily weighted citation sources by AI engines.
Your business name appears in Wikipedia search results but no dedicated article clearly matches it (closest: “List of Mr. Men”). This may be passing mentions or a similarly-named entity.
What to do: Where notability allows, work toward a Wikipedia article — or get cited in relevant existing articles. Wikipedia is one of the most heavily weighted sources AI engines draw on. This is a long-game move: it compounds once it's there.
Basis: published studies (correlation, not proof)
Complete LinkedIn company page with regular posting (1-2 per week minimum) and a meaningful follower count. Heavy AI citation source for B2B.
Off-site signal — requires manual research or external API.
What to do: Maintain a complete LinkedIn company page with 1-2 posts per week and meaningful follower count.
Basis: common advice, not proven
Inbound links from domains with real authority — sector publications, partner companies, education or government sites. Quality matters far more than quantity.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Build inbound links from authoritative domains — sector publications, partner companies, gov/edu sites.
Basis: published studies (correlation, not proof)
Honest comparison pages versus competitors or alternatives. AI surfaces these for high-intent comparison queries.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to check for comparison/vs pages.
What to do: Build honest comparison pages versus competitors.
Basis: common advice, not proven
Founders publish technical or strategic posts with some regularity. Personal brand of leadership amplifies company visibility in B2B contexts.
Off-site signal — requires manual research or external API.
What to do: Founders should publish technical or strategic posts regularly.
Basis: common advice, not proven
Listings in directories specific to your sector, with complete profiles and consistent information.
Off-site signal — requires manual research or external API.
What to do: List in directories specific to your sector with complete, consistent profiles.
Basis: common advice, not proven
Backlinks to your site use varied, natural anchor text. Over-optimised anchor text (same keywords repeatedly) triggers spam signals.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Keep backlink anchor text varied and natural; over-optimisation triggers spam signals.
Basis: common advice, not proven
Your backlink profile is free of paid-link networks, scraper sites, and irrelevant low-quality directories. Disavow if necessary.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Audit and disavow paid-link networks and irrelevant directories if necessary.
Basis: common advice, not proven
If you offer protected APIs, publish /.well-known/oauth-protected-resource (RFC 9728) declaring the authorization servers that can issue tokens for it and the supported scopes. Lets agents discover how to authenticate before attempting access.
Manual review required — only relevant if you offer protected APIs.
What to do: If you offer protected APIs, publish /.well-known/oauth-protected-resource (RFC 9728) declaring authorization servers and supported scopes.
Basis: common advice, not proven
If your site has authenticated areas (account, dashboard), expose /.well-known/openid-configuration or /.well-known/oauth-authorization-server so agents can authenticate programmatically. Required for any future agent-driven workflow that touches user data.
Manual review required — only relevant if your site has authenticated areas.
What to do: If you have user accounts or a dashboard, expose /.well-known/openid-configuration or /.well-known/oauth-authorization-server so agents can authenticate programmatically.
Basis: common advice, not proven
Published reports based on data only you have (industry surveys, methodology papers, internal benchmarks). The highest-leverage long-game move — gets cited for years.
Off-site signal — requires manual research or external API.
What to do: Publish reports based on data only you have. Highest-leverage long-game move — gets cited for years.
Basis: published studies (correlation, not proof)
Mentions in publications AI trusts (sector-specific or regional press). Even a single feature in a respected outlet moves the needle.
Off-site signal — requires manual research or external API.
What to do: Get mentions in sector or regional press. Even a single feature in a respected outlet moves the needle.
Basis: published studies (correlation, not proof)
/.well-known/api-catalog (application/linkset+json) lists your public APIs with service-desc (OpenAPI), service-doc and status endpoints. Agents discover and integrate without scraping.
No API catalog found at /.well-known/api-catalog. Only relevant if you offer public APIs.
What to do: If you offer public APIs, publish /.well-known/api-catalog (RFC 9727) listing them with service-desc (OpenAPI), service-doc and status endpoints.
Basis: common advice, not proven
Conference talks, panels, and podcast appearances. Each one produces durable content that AI later cites.
Off-site signal — requires manual research or external API.
What to do: Speak at conferences, on panels, podcast appearances.
Basis: common advice, not proven
Important pages are linked from many other pages on your site, with descriptive anchor text. Helps AI understand your site hierarchy and what matters most.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Link important pages from many places on your site with descriptive anchor text.
Basis: published studies (correlation, not proof)
Reviews on Google, TripAdvisor, Trustpilot, G2, Capterra, or sector-specific directories. AI weighs aggregated review presence as a credibility signal.
Off-site signal — requires manual research or external API.
What to do: Build review presence on Google, TripAdvisor, Trustpilot, G2, Capterra, or sector-specific directories.
Basis: published studies (correlation, not proof)
Call navigator.modelContext.provideContext() with tool definitions so AI-equipped browsers (Chrome with Gemini, Edge with Copilot) can invoke your site's actions client-side. Feature-detected; harmless on browsers without WebMCP.
Manual review required — checks for navigator.modelContext.provideContext() calls in your JS.
What to do: Call navigator.modelContext.provideContext() with tool definitions so AI-equipped browsers (Chrome with Gemini, Edge with Copilot) can invoke your site's actions client-side. Feature-detected — safe to add.
Basis: common advice, not proven
How AI platforms cite and name your business right now.
0 citation(s) of your site across chatgpt responses to questions that don't name your business.
What to do: chatgpt does not cite your site at all. Critical signal — address content structure and authority basics first.
0 citation(s) of your site across claude responses to questions that don't name your business.
What to do: claude does not cite your site at all. Critical signal — address content structure and authority basics first.
0 citation(s) of your site across perplexity responses to questions that don't name your business.
What to do: perplexity does not cite your site at all. Critical signal — address content structure and authority basics first.
Your business did NOT come up in any chatgpt response to a question that doesn't name it.
What to do: Focus on brand entity clarity and off-site references so chatgpt learns to recognise and name you.
Your business did NOT come up in any claude response to a question that doesn't name it.
What to do: Focus on brand entity clarity and off-site references so claude learns to recognise and name you.
Your business did NOT come up in any perplexity response to a question that doesn't name it.
What to do: Focus on brand entity clarity and off-site references so perplexity learns to recognise and name you.
Can AI engines actually read your site?
A complete sitemap.xml exists, lists all important pages, is referenced in robots.txt, and is submitted to Google Search Console and Bing Webmaster Tools.
No sitemap found at /sitemap.xml and no Sitemap: directive in robots.txt.
What to do: Generate a sitemap.xml listing all important pages and submit it to Google Search Console and Bing Webmaster Tools.
Basis: official documentation
Every page declares a canonical URL, with no conflicting or self-referential errors. Critical for e-commerce with faceted navigation.
No <link rel='canonical'> tag found on the homepage.
What to do: Add a canonical tag pointing to the preferred URL of each page. Critical when you have URL parameters or faceted navigation.
Basis: official documentation
Case studies, product specs, and white papers exist as crawlable HTML pages, not just downloadable PDFs. AI cites HTML pages roughly 10x more often than PDFs.
Multi-page crawl needed to detect PDF-only content.
What to do: Ensure case studies, product specs, and white papers exist as crawlable HTML, not only PDFs.
Basis: common advice, not proven
Cloudflare's 'Block AI Scrapers and Crawlers' setting and default Bot Fight Mode can silently block AI crawlers. Verify the rules don't apply to GPTBot, ClaudeBot, etc.
Requests using AI crawler names succeeded (GPTBot received HTTP 200; ClaudeBot received HTTP 200; OAI-SearchBot received HTTP 200). This test imitates the crawler's name but does not come from its official IP addresses.
Basis: official documentation
Your important content is in the initial HTML response, not rendered by JavaScript afterwards. Most AI crawlers don't execute JS, so client-rendered content is invisible to them.
Homepage HTML contains ~331 words of visible text — AI crawlers can read it without JavaScript execution.
Basis: published studies (correlation, not proof)
Every page loads over HTTPS with a valid certificate, and no internal links or assets fall back to HTTP.
Site loads over HTTPS with no detected mixed content.
Basis: official documentation
Your robots.txt explicitly allows GPTBot, ClaudeBot, PerplexityBot, CCBot, and Google-Extended. Blocking any of them — even by accident — makes you invisible to that platform.
robots.txt does not block any AI search crawler (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot) on the 2 path(s) we checked.
Basis: official documentation
Can AI agents not just read, but act on your site?
Forms use semantic HTML (proper labels, autocomplete attributes, aria-required), don't rely on heavy JS for validation, and accept standard form-encoded POST. An agent can fill them without computer-vision tricks.
No <form> found on the homepage.
What to do: If you have forms on other pages (contact, signup, search), ensure they use semantic HTML — proper labels, autocomplete attributes, and standard form-encoded POST. Agents struggle with custom JS form components.
Basis: common advice, not proven
If you offer protected APIs, publish /.well-known/oauth-protected-resource (RFC 9728) declaring the authorization servers that can issue tokens for it and the supported scopes. Lets agents discover how to authenticate before attempting access.
Manual review required — only relevant if you offer protected APIs.
What to do: If you offer protected APIs, publish /.well-known/oauth-protected-resource (RFC 9728) declaring authorization servers and supported scopes.
Basis: common advice, not proven
If your site has authenticated areas (account, dashboard), expose /.well-known/openid-configuration or /.well-known/oauth-authorization-server so agents can authenticate programmatically. Required for any future agent-driven workflow that touches user data.
Manual review required — only relevant if your site has authenticated areas.
What to do: If you have user accounts or a dashboard, expose /.well-known/openid-configuration or /.well-known/oauth-authorization-server so agents can authenticate programmatically.
Basis: common advice, not proven
/.well-known/api-catalog (application/linkset+json) lists your public APIs with service-desc (OpenAPI), service-doc and status endpoints. Agents discover and integrate without scraping.
No API catalog found at /.well-known/api-catalog. Only relevant if you offer public APIs.
What to do: If you offer public APIs, publish /.well-known/api-catalog (RFC 9727) listing them with service-desc (OpenAPI), service-doc and status endpoints.
Basis: common advice, not proven
Call navigator.modelContext.provideContext() with tool definitions so AI-equipped browsers (Chrome with Gemini, Edge with Copilot) can invoke your site's actions client-side. Feature-detected; harmless on browsers without WebMCP.
Manual review required — checks for navigator.modelContext.provideContext() calls in your JS.
What to do: Call navigator.modelContext.provideContext() with tool definitions so AI-equipped browsers (Chrome with Gemini, Edge with Copilot) can invoke your site's actions client-side. Feature-detected — safe to add.
Basis: common advice, not proven
How clearly machines can understand who you are.
Optional FAQ markup on pages that genuinely answer customer questions. Google no longer shows FAQ rich results; the markup stays valid for other readers and must match the visible text.
No FAQPage schema found on any crawled page.
What to do: If you answer common customer questions anywhere on your site, mark them up with FAQPage JSON-LD. Don't fake it — Google penalises FAQ stuffing.
Basis: common advice, not proven
JSON-LD Organization schema on the homepage with name, logo, URL, sameAs links to social profiles, address, and contact info. This is the single most-cited structured data block by AI.
No JSON-LD Organization schema found on any crawled page.
What to do: Add a JSON-LD Organization block on the homepage with name, logo, URL, sameAs (social links), address, and contact info. This is the most-cited structured data block by AI.
Basis: official documentation
Organization schema includes sameAs URLs to your LinkedIn, Wikipedia, Crunchbase, industry directories — all the entities AI uses to build a trustworthy picture of you.
No Organization or LocalBusiness schema found, so sameAs cannot be evaluated.
What to do: Once you have an Organization schema, add a sameAs array linking to your LinkedIn, X, Crunchbase, Wikipedia, and industry directory profiles.
Basis: common advice, not proven
LocalBusiness (or specific subtype like Restaurant, Store) schema with address, hours, geo coordinates, price range, and aggregated review rating.
No LocalBusiness schema found on any crawled page.
What to do: If you have a physical location, add LocalBusiness JSON-LD with name, address, telephone, openingHoursSpecification, and a geo.latitude / geo.longitude. Restaurants and shops are the main beneficiaries.
Basis: official documentation
Blog posts and case studies use Article schema with author, datePublished, and dateModified. AI weighs freshness signals.
No Article / BlogPosting schema found on any crawled page.
What to do: If you publish blog posts or articles, mark each one with Article JSON-LD: headline, author, datePublished, image. Boosts AI citation in 'best X' style queries.
Basis: official documentation
BreadcrumbList schema on category and product pages helps AI understand your site hierarchy.
No BreadcrumbList schema found on any crawled page. This is typically added on inner pages (product, category) rather than the home.
What to do: Add BreadcrumbList JSON-LD on inner pages so AI can place each page in your site hierarchy.
Basis: official documentation
Founders and key staff have Person schema with role, credentials, and sameAs links to LinkedIn. Helps AI characterize who runs the business.
No Person schema for leadership found on any crawled page.
What to do: Founders and key staff should have Person schema with role, credentials, and sameAs links to LinkedIn. Typically on the About or Team pages.
Basis: common advice, not proven
Product schema on every product page with brand, GTIN/SKU, price, availability, and aggregated reviews. Drives both rich results in Google and citations in shopping AI agents.
This criterion applies to e-commerce businesses. Your declared business type is 'b2b', so it's not a priority for you.
What to do: Skip this one unless you also sell products online. If you do, ensure each product page has Product JSON-LD with brand, GTIN/SKU, price, availability, and aggregateRating.
Basis: official documentation
Each main service has its own page with Service schema, describing what it is, who it's for, and areas served.
No Service schema found on any crawled page. Typically lives on individual service pages.
What to do: Each main service should have its own page with Service JSON-LD describing what it is, who it's for, and areas served.
Basis: common advice, not proven
How easy it is for AI to quote you.
An About page covering your history, philosophy, team, and concrete differentiators. There's no target length: what counts is what it says.
Homepage has only ~331 words — likely too thin for AI to characterize the business.
What to do: Build a long-form About page (1,000+ words) saying who you are and what you do.
Basis: common advice, not proven
An FAQ section on the homepage or a dedicated FAQ page that answers common buyer questions in clear, quotable language.
No FAQ section detected on the homepage.
What to do: Add an FAQ section answering 5-10 common buyer questions in clear, quotable language.
Basis: common advice, not proven
Restaurant menus and service prices are on the website as HTML text — not behind PDF, image, or login. AI cannot quote what it cannot read.
No pricing or menu link detected on the homepage.
What to do: Mainly for restaurants and local shops — menus and prices should be visible HTML, not PDF or login-walled.
Basis: common advice, not proven
Concrete metrics ('320 projects since 2008', 'OEE improved 18%') rather than vague adjectives ('large portfolio', 'great results'). AI rewards specificity with citations.
Homepage has only 3 specific numeric claims.
What to do: Add concrete numbers — 'X projects since YYYY', 'OEE improved Z%', 'serving N+ clients'.
Basis: published studies (correlation, not proof)
Each case study is a public HTML page with client name (where permitted), problem, solution, technologies used, and measurable outcomes. Not just a PDF download.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to check for case study pages.
What to do: Each case study should be a public HTML page with client, problem, solution, technologies, and measurable outcomes.
Basis: common advice, not proven
Honest comparison pages versus competitors or alternatives. AI surfaces these for high-intent comparison queries.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to check for comparison/vs pages.
What to do: Build honest comparison pages versus competitors.
Basis: common advice, not proven
Product pages include full specs, dimensions, materials, compatibility, and clear use-case descriptions. AI shopping agents filter by these attributes.
Detailed product specs are primarily relevant for e-commerce businesses (your type: 'b2b').
What to do: Product pages should include full specs, dimensions, materials, compatibility, and use-case descriptions.
Basis: common advice, not proven
Dedicated pages for each vertical you serve, with the language, use cases, and outcomes specific to that industry. AI excels at recommending vertical-specific service providers.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to analyse industry/vertical pages.
What to do: Build dedicated pages for each vertical you serve, with industry-specific language and use cases.
Basis: common advice, not proven
Explicit pages naming every major technology you work with (e.g., Siemens, Rockwell, Shopify, Salesforce). AI looks for exact-match technology terms when matching buyer intent.
Free tier audits cover the homepage only. Upgrade to Standard or Expert to analyse technology/platform pages.
What to do: Build explicit pages naming every major technology you work with (Siemens, Salesforce, etc).
Basis: common advice, not proven
Whether AI can describe who you are in two sentences.
A Wikipedia page (where notability allows) or mentions in relevant Wikipedia articles. Wikipedia is one of the most heavily weighted citation sources by AI engines.
Your business name appears in Wikipedia search results but no dedicated article clearly matches it (closest: “List of Mr. Men”). This may be passing mentions or a similarly-named entity.
What to do: Where notability allows, work toward a Wikipedia article — or get cited in relevant existing articles. Wikipedia is one of the most heavily weighted sources AI engines draw on. This is a long-game move: it compounds once it's there.
Basis: published studies (correlation, not proof)
NAP information matches exactly across every directory and platform. A single typo in your address can cost local visibility.
NAP consistency requires cross-referencing your site with directories.
What to do: Verify your name, address, and phone number match exactly on website, Google Business, LinkedIn, social profiles, and directories.
Basis: common advice, not proven
Your home page hero, About page, and meta description all say what you do and who for in two sentences a stranger could repeat. AI cannot recommend what it cannot summarize.
Homepage has a clear positioning: H1 ('Des sites qui convertissent . Des outils qui automatisent ....') and a meta description (163 chars).
Basis: common advice, not proven
Same exact business name across website, Google Business, LinkedIn, social, directories, and press. Inconsistencies fragment the entity in AI's understanding.
Business name 'Monsieur Parfait' appears on the homepage.
Basis: common advice, not proven
What outside sources back you up.
Complete LinkedIn company page with regular posting (1-2 per week minimum) and a meaningful follower count. Heavy AI citation source for B2B.
Off-site signal — requires manual research or external API.
What to do: Maintain a complete LinkedIn company page with 1-2 posts per week and meaningful follower count.
Basis: common advice, not proven
Founders publish technical or strategic posts with some regularity. Personal brand of leadership amplifies company visibility in B2B contexts.
Off-site signal — requires manual research or external API.
What to do: Founders should publish technical or strategic posts regularly.
Basis: common advice, not proven
Listings in directories specific to your sector, with complete profiles and consistent information.
Off-site signal — requires manual research or external API.
What to do: List in directories specific to your sector with complete, consistent profiles.
Basis: common advice, not proven
Published reports based on data only you have (industry surveys, methodology papers, internal benchmarks). The highest-leverage long-game move — gets cited for years.
Off-site signal — requires manual research or external API.
What to do: Publish reports based on data only you have. Highest-leverage long-game move — gets cited for years.
Basis: published studies (correlation, not proof)
Mentions in publications AI trusts (sector-specific or regional press). Even a single feature in a respected outlet moves the needle.
Off-site signal — requires manual research or external API.
What to do: Get mentions in sector or regional press. Even a single feature in a respected outlet moves the needle.
Basis: published studies (correlation, not proof)
Conference talks, panels, and podcast appearances. Each one produces durable content that AI later cites.
Off-site signal — requires manual research or external API.
What to do: Speak at conferences, on panels, podcast appearances.
Basis: common advice, not proven
Reviews on Google, TripAdvisor, Trustpilot, G2, Capterra, or sector-specific directories. AI weighs aggregated review presence as a credibility signal.
Off-site signal — requires manual research or external API.
What to do: Build review presence on Google, TripAdvisor, Trustpilot, G2, Capterra, or sector-specific directories.
Basis: published studies (correlation, not proof)
Visibility for queries with a place attached.
Your city and neighborhood appear naturally in the homepage copy, About, and footer. AI cross-references these against the place names in user queries.
No city-level location was provided for this audit, so we could not check the homepage automatically.
What to do: Make sure your city and neighborhood appear naturally in homepage copy, About, and footer. AI cross-references these against place names in user queries.
Basis: common advice, not proven
Your presence across Google Business Profile, Google reviews, and the wider maps ecosystem (Apple Maps, Bing Places).
Local signal — requires Google Business Profile API or manual verification.
What to do: Fill every field of your Google Business Profile — categories, services, attributes, photos, hours, posts.
Basis: common advice, not proven
Local signal — requires Google Business Profile API or manual verification.
What to do: Upload fresh photos monthly: interior, products, team, events.
Basis: common advice, not proven
Local signal — requires Google Business Profile API or manual verification.
What to do: Build a steady inflow of reviews with proprietor responses on most.
Basis: common advice, not proven
Local signal — requires Google Business Profile API or manual verification.
What to do: List on Apple Maps and Bing Places, with the same details as elsewhere.
Basis: common advice, not proven
Speed and stability metrics that gate ranking.
Critical CSS is inlined. Non-critical CSS and JS are deferred or async-loaded. Especially important for ad-heavy or analytics-heavy sites.
Render-blocking resources: Render-blocking CSS/JS is delaying first paint. Inline critical CSS and defer the rest.
What to do: Inline the critical CSS and defer or async-load the rest of your CSS and JavaScript.
Basis: common advice, not proven
Your site responds instantly to clicks and taps. INP replaced FID as a Core Web Vital in 2024.
This metric wasn't available from the speed test for this site — verify it manually with PageSpeed Insights.
What to do: Reduce main-thread JavaScript. Break up long tasks, defer non-essential scripts, and avoid heavy third-party tags.
Basis: official documentation
Your layout doesn't jump around as it loads. Frequent CLS issues come from images without dimensions and late-loading ads.
Cumulative Layout Shift: 0.005 (lab test — too little traffic for real-user data). Target ≤ 0.1.
Basis: official documentation
Your main content loads quickly. LCP is one of three Core Web Vitals Google uses as a ranking signal.
Largest Contentful Paint: 1.53s (lab test — this site has too little traffic for real-user data). Target ≤ 2.5s.
Basis: official documentation
Images served as WebP or AVIF, properly sized for the device, with lazy loading on below-the-fold content.
Image optimization: Images are served in efficient formats and sizes.
Basis: official documentation
Does your site hold up on a phone?
No full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.
Interstitial detection needs computed rendering, deferred to Lighthouse integration.
What to do: Avoid full-screen popups or cookie banners that block content on mobile. Google demotes pages with intrusive interstitials.
Basis: common advice, not proven
viewport meta tag is set correctly so the site adapts to phone screens. Should be standard, but is still missing on older sites.
Viewport meta tag is properly set: width=device-width, initial-scale=1.0
Basis: official documentation
Who links to you, and from where.
Inbound links from domains with real authority — sector publications, partner companies, education or government sites. Quality matters far more than quantity.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Build inbound links from authoritative domains — sector publications, partner companies, gov/edu sites.
Basis: published studies (correlation, not proof)
Backlinks to your site use varied, natural anchor text. Over-optimised anchor text (same keywords repeatedly) triggers spam signals.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Keep backlink anchor text varied and natural; over-optimisation triggers spam signals.
Basis: common advice, not proven
Your backlink profile is free of paid-link networks, scraper sites, and irrelevant low-quality directories. Disavow if necessary.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Audit and disavow paid-link networks and irrelevant directories if necessary.
Basis: common advice, not proven
Important pages are linked from many other pages on your site, with descriptive anchor text. Helps AI understand your site hierarchy and what matters most.
Backlink data — requires Ahrefs/Moz API, deferred to a later pack.
What to do: Link important pages from many places on your site with descriptive anchor text.
Basis: published studies (correlation, not proof)
How this was measured. We asked these questions through each platform's API. This is not what someone sees in the ChatGPT, Claude, Gemini or Perplexity apps, where the model, the settings and the person's history can change the answer.
Language of the questions: French.
Only responses to questions that don't name your business count here: an AI asked about you by name will bring you up anyway. AI answers vary from one run to the next, so read these as an observation on this sample.
| Platform | Your site | Your business | Sample |
|---|---|---|---|
| ChatGPT | cited in 0 of 8 responses Only 0 of these gave a source we can read: 6 only linked to map searches, and 2 had no link. A low count here doesn't mean you aren't visible on ChatGPT. | came up in 0 of 8 responses | 8 responses to 5 different questions. |
| Claude | cited in 0 of 8 responses | came up in 0 of 8 responses | 8 responses to 5 different questions. |
| Perplexity | cited in 0 of 8 responses | came up in 0 of 8 responses | 8 responses to 5 different questions. |
Sorted by simple text rules, on the same responses, so read it as an indication. It is shown for information and doesn't change your score.
| Platform | Recommended | Listed | Cited as a source | Absent | Responses |
|---|---|---|---|---|---|
| ChatGPT | 0 | 0 | 0 | 8 | 8 |
| Claude | 0 | 0 | 0 | 8 | 8 |
| Perplexity | 0 | 0 | 0 | 8 | 8 |
This response cited no source.
This response cited no source.
An observation on this sample of 24 responses to questions that don't name your business. These are domains, not confirmed competitors: directories, media and review sites appear here too.
Each domain counts once per response.
| Platform | Your site |
|---|---|
| ChatGPT | No citation in these responses |
| Claude | 0 of 51 citations |
| Perplexity | 0 of 47 citations |
| Domain | Cited in | Platforms |
|---|---|---|
| sortlist.be | 12 of 24 responses | Claude, Perplexity |
| sortlist.com | 12 of 24 responses | Claude, Perplexity |
| lafabriquedunet.be | 8 of 24 responses | Claude, Perplexity |
| revenuebase.ai | 7 of 24 responses | Perplexity |
| hubspot.com | 6 of 24 responses | Perplexity |
| vragency.website | 5 of 24 responses | Claude |
| online.be | 4 of 24 responses | Claude |
| pushdigi.com | 3 of 24 responses | Claude |
| webrankinfo.net | 3 of 24 responses | Perplexity |
| a2com.be | 2 of 24 responses | Claude |
These pages backed answers that cite other domains and not your site, and never appeared alongside it. We haven't opened them: check whether they could mention you too.
An anticipation, with no proven effect. These checks look at whether AI agents could use your site. Nothing shows yet that they change how often AI platforms cite you, so they don't count in your AI search visibility score.
Agent readiness note, on its own: 8/100.
No Agent Skills index found at /.well-known/agent-skills/index.json.
What to do: Publish an Agent Skills index (Cloudflare's RFC v0.2.0) listing callable skills agents can invoke. Each skill needs a name, type, description, URL and sha256 digest.
Basis: common advice, not proven
No MCP server card found at /.well-known/mcp/server-card.json or /.well-known/mcp.json.
What to do: If agents can take actions on your site, publish an MCP server card at /.well-known/mcp/server-card.json declaring them.
Basis: common advice, not proven
Asked for markdown but got Content-Type: text/html.
What to do: Set up your server to return text/markdown when requested. Either pre-generate .md twins of your key pages or run a lightweight HTML→Markdown conversion middleware.
Basis: common advice, not proven
No HTTP Link headers found on the homepage.
What to do: Add a Link response header pointing to your well-known resources (llms.txt, sitemap.xml, mcp.json, etc). Agents using HEAD requests or markdown negotiation never see <link> tags in HTML — only headers.
Basis: common advice, not proven
No llms.txt found at /llms.txt.
What to do: Publish an llms.txt at the site root summarising what the site is about and pointing AI agents to your most authoritative pages. See llmstxt.org for the format.
Basis: common advice, not proven
robots.txt exists but doesn't declare Content-Signal directives.
What to do: Add 'Content-Signal: search=yes, ai-input=yes, ai-train=no' (adjust to your preference) under your User-agent blocks.
Basis: common advice, not proven
Add a human strategic review and a 30-minute debrief call with a GeoGibbon expert.
A 30-minute strategic debrief with a GeoGibbon expert who walks you through your report in person.
Included with the Expert tierMost complete
$800